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Google Downsizes: Ends Contract With Appen's Search Quality Raters

  According to   a press release , Google has decided to terminate its contract with Appen. For those who are not aware, Appen is an Australian-based company that provides a large number of third-party search quality raters to Google and other tech giants. Search quality raters play an important role in streamlining Google's search results. ⁤⁤The search quality raters are not responsible for directly changing the rankings or the positioning of websites in the SERPs. ⁤⁤However, they do use specific guidelines to assess search performance. ⁤⁤Ultimately, this helps Google understand what content is useful for the audience. ⁤ Reports suggest that the move to lay off search quality raters will cause Appen a significant revenue loss o f $82.8 million. This move is expected to come into effect on March 19, 2024. Currently, Google employs around 16,000 search quality raters, and those from Appen make up a large portion of this group. It's unclear if Google plans to end contracts with ...