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Showing posts with the label seo

Here Are 4 Reasons Why Your Webpage Might Be Underperforming on the SERP

  The prospect of your webpage failing to achieve a high enough ranking on the SERP can be frustrating because of the fact that this is the sort of thing that could potentially end up holding your website back. It turns out that Google Search Liaison Danny Sullivan  has offered some important advice  on the manner in which you should optimize your site for the purposes of getting it a higher ranking than might have been the case otherwise. The first thing that he mentioned in a Twitter post responding to  a query  from a blog owner was that the originality of your content should be readily apparent for all to see. What this basically means is that you should make it absolutely certain that the content comes from personal experience and isn’t just a rewritten version of the same things that people have said previously, and it can’t seem like a random hodgepodge of descriptions either. With all of that having been said and now out of the way, it is important to no...

Study Shows that TikTok is the Most Popular App Among Gen-Z For Using As a Search Engine

  A new study by  Adobe  shows that Gen-Z is using TikTok for their everyday search. People are searching for new trends, information, recipes and music on TikTok. This study was carried out after surveying 800 consumers and 250 business owners. The study shows that 40% of users of social media use TikTok when they want to search for something or want to know about an ongoing news or trend. The people who were using TikTok for search are mostly Gen-Z, with 64% using TikTok while 49% of millennials use it for searching for different things. Gen-Z and Millennials both use TikTok for searching for recipes, music, DIY ideas, fashion and many more things, with Gen-Z using it 29% more than millennials. The study shows that 10% of Gen-Z prefer TikTok over Google when they want to search a topic. Other than TikTok, ChatGPT is also getting popular as a search engine tone with 10% of users using it to answer their queries. They are also asking ChatGPT for personal advice. The reaso...