Digital world

  Rumors are going strong on social media about Google’s journey with Gmail coming to an end. And that too as early as this year. If you paid witness to such a shocking hoax that’s fast spreading online too then we can confirm that it’s not true by any means. The Android maker is addressing the need for users to calm down after the hoax emphasizing the company’s goodbye to Gmail. Many versions of this hoax can be found online  on the Twitter (X) app . But Google has rest assured everyone to take it easy and that it’s not going anywhere. However, a clause also mentions how users would now be defaulted to new views on Gmail. So other than those cases where you had specifically requested for the basic HTML version, nothing is going to change. The search engine giant  just made  updates to its respective  support page  too instead of this hoax and how it will now change to Standard display after the issuance of a deadline date. Reports by users on tech outlet...

  Google just rolled out a useful AI writing tool called ‘Help Me Write’ that can be found on the Chrome Browser. The latest initiative  makes text suggestions depending upon the context of the website it comes face to face with. The new AI writing assistant can be found on Chrome and it provides ideas that assist users in producing things like reviews and inquires. Moreover, this feature is up for grabs in the English language only for those located in the US for now. But with time, we can see it do wonders for more people. The tool first made headwaves after being unveiled by the Android maker in January of this year. And after the successful launch carried out this week, many cannot wait to get their hands on it. The tool helps with producing all kinds of things like online reviews and inquiries as well as classified advertisements as well. Google promises that with this new tool, writing is bound to become so much simpler for users. This has to do with the fact that it mak...

  Search engine giant Google has just  rolled out  a series of changes to its Misrepresentation policy related to ads on the platform. The company confirmed today how the goal is to address all kinds of issues involving deceiving practices where impersonation and fake affiliations were taking place at large. A new statement from Google was also published in this regard where they mentioned how Google Ads would be updating its Unacceptable business endeavors as a part of its Misrepresentation policy that entails grabbing users' attentio n by giving them data or funds through fake affiliations or by ads by public figures or brands that make it all seem so real. The policy change is set to begin as early as next month when Google Ads will begin rolling out new policies to limit those ads that falsely claim links with well-known names of famous personalities so that they can manipulate the users out there. There has been a little delay for some French advertisers who have til...

  Google just unveiled  Gemini 1.5 , its latest rendition of the conversational AI system. The product is said to entail a greater array of advances in better efficiency, long-form reasoning, and enhanced performance. The latest system was detailed in a post by Google’s AI head that entailed a large figure of architecture enhancements, ensuring the core model can perform on the same level as the big Gemini 1.0 Ultra endeavor, without using extra computing resources. This latter was rolled out in the past week. The biggest leap comes at a time when there’s a huge window for carrying out experiments that the company says have to do with long-form context comprehension. The standard model of Gemini analyzes several prompts within a small 128k token context. With this new upgrade, the model will have a large number of data to process which can now be done quicker than before. This huge leap arose at a time when we saw the firm’s CEO analyze and classify as well as summarize a huge...

  This morning, Sundar Pichai, the boss of Google,  opened a new center  in Paris. This center is all about artificial intelligence, or AI for short. It's in a building that has been fixed up near where Google's main office is in Paris. About 300 people who know a lot about AI and engineering will work there. Some might remember that Google said it had an AI research place in Paris since 2018. Google shared that it's not making a brand new AI team for this center. The 300 people who will work there are already part of Google. They come from teams like Google Research, DeepMind, YouTube, and Chrome. Even big government officials showed up to see Pichai and talk about Google's new project. This shows Google wants to be seen as a big deal in AI. They want the best people in AI to think of working with them. Instead of just telling its workers about the new office, Google made it a big news story. They want everyone to know they are serious about AI. Paris is a good place f...

  Americans ask Google a lot of health questions every day. From worries about monkeypox to the effects of eating mold (or molded food), people want to know. Soliant Health, a company that finds jobs for health care workers, looked into what health topics people in each state search for the most. They found a wide range of concerns. This shows how different things like where people live, the weather, and who lives there can affect what health issues they think about. For example, people in Florida look up what happens if you eat mold. In Kentucky, they ask if you can live without a spine. People in Maryland want to know what happens if you swallow gum. In New Jersey, they're curious if diabetes comes from family genes. To help answer these questions, Soliant asked Karen Stockdale, a nurse with over 20 years of experience, for help. She gave clear answers to some common health questions. One big question is whether bronchitis is contagious. The answer is that the sickness itself isn...

  In 2023, Google introduced a new system to catch and remove fake reviews faster from Google Search and Google Maps. Thanks to this new technology, Google removed  45% more fake reviews  compared to the year before. Every day, Google gets about 20 million contributions like reviews and photos for its Maps and Search services. Last year, Google started using a new way to find and get rid of fake reviews. This method uses machine learning, a type of computer program that gets better at finding patterns the more it's used. It looks for signs that reviews might not be genuine, such as the same review posted for many businesses or a sudden increase in very good or very bad reviews for a business. This system can spot single fake reviews and larger scams. For example, it found a scam where people were offered money to write fake reviews or click on ads. Google's technology noticed a lot of suspicious reviews quickly. Then, Google's team looked more closely at these reviews, es...

  Alphabet Inc., the powerhouse steering Google, just unveiled a whopping $65.52 billion surge in ad revenue for  Q4 2023 , leaving the previous year in the dust. Google's search revenue skyrocketed by a robust 12.7%, and YouTube ads flexed their muscles with a significant 15.5% boost. In the ad network realm, Google faced a slight dip of 2.1%, a step up from the 2.6% stumble in Q3 2023. Alphabet's CFO, Ruth Porat,  summarized  their Q4 success by noting a solid 13% year-over-year increase in consolidated revenues, hitting $86 billion. The company maintains its focus on strategic cost restructuring while making prudent investments for sustainable growth. The search giant's ad revenue surged by an impressive $6.48 billion, while YouTube ads cashed in at $9.2 billion, up from the $8 billion haul in 2022. Alphabet didn't just break but shattered records, hitting $86.3 billion in Q4 sales. This not only crushed the prior record of $76.7 billion but also outpaced the anal...

  The prospect of your webpage failing to achieve a high enough ranking on the SERP can be frustrating because of the fact that this is the sort of thing that could potentially end up holding your website back. It turns out that Google Search Liaison Danny Sullivan  has offered some important advice  on the manner in which you should optimize your site for the purposes of getting it a higher ranking than might have been the case otherwise. The first thing that he mentioned in a Twitter post responding to  a query  from a blog owner was that the originality of your content should be readily apparent for all to see. What this basically means is that you should make it absolutely certain that the content comes from personal experience and isn’t just a rewritten version of the same things that people have said previously, and it can’t seem like a random hodgepodge of descriptions either. With all of that having been said and now out of the way, it is important to no...

  A new study by  Adobe  shows that Gen-Z is using TikTok for their everyday search. People are searching for new trends, information, recipes and music on TikTok. This study was carried out after surveying 800 consumers and 250 business owners. The study shows that 40% of users of social media use TikTok when they want to search for something or want to know about an ongoing news or trend. The people who were using TikTok for search are mostly Gen-Z, with 64% using TikTok while 49% of millennials use it for searching for different things. Gen-Z and Millennials both use TikTok for searching for recipes, music, DIY ideas, fashion and many more things, with Gen-Z using it 29% more than millennials. The study shows that 10% of Gen-Z prefer TikTok over Google when they want to search a topic. Other than TikTok, ChatGPT is also getting popular as a search engine tone with 10% of users using it to answer their queries. They are also asking ChatGPT for personal advice. The reaso...

  Google has recently launched a new feature in Google Ads. With the help of this feature, the users will be able to enjoy a more conversational experience with the advanced Gemini AI model. The innovative strategy was announced in May and is now available in Beta to English-speaking advertisers in the USA and U.K. Plans for a global rollout are also underway and anticipated to reach a broader audience in a couple of weeks. This conversational AI  allows advertisers to automatically generate relevant ad content , including creative elements and keywords, directly from a website URL. Early testing has shown promising results, with advertisers reporting the creation of higher-quality search campaigns and improved ad-strength scores, which assess the relevance, quality, and diversity of ad copy. Google, in a blog post, claims that "small business advertisers that use the conversational experience in Google Ads are 42 percent more likely to publish Search campaigns with “Good” or ...

  According to   a press release , Google has decided to terminate its contract with Appen. For those who are not aware, Appen is an Australian-based company that provides a large number of third-party search quality raters to Google and other tech giants. Search quality raters play an important role in streamlining Google's search results. ⁤⁤The search quality raters are not responsible for directly changing the rankings or the positioning of websites in the SERPs. ⁤⁤However, they do use specific guidelines to assess search performance. ⁤⁤Ultimately, this helps Google understand what content is useful for the audience. ⁤ Reports suggest that the move to lay off search quality raters will cause Appen a significant revenue loss o f $82.8 million. This move is expected to come into effect on March 19, 2024. Currently, Google employs around 16,000 search quality raters, and those from Appen make up a large portion of this group. It's unclear if Google plans to end contracts with ...