Digital world

  Search engine giant Google has just  rolled out  a series of changes to its Misrepresentation policy related to ads on the platform. The company confirmed today how the goal is to address all kinds of issues involving deceiving practices where impersonation and fake affiliations were taking place at large. A new statement from Google was also published in this regard where they mentioned how Google Ads would be updating its Unacceptable business endeavors as a part of its Misrepresentation policy that entails grabbing users' attentio n by giving them data or funds through fake affiliations or by ads by public figures or brands that make it all seem so real. The policy change is set to begin as early as next month when Google Ads will begin rolling out new policies to limit those ads that falsely claim links with well-known names of famous personalities so that they can manipulate the users out there. There has been a little delay for some French advertisers who have til...

  Google has recently launched a new feature in Google Ads. With the help of this feature, the users will be able to enjoy a more conversational experience with the advanced Gemini AI model. The innovative strategy was announced in May and is now available in Beta to English-speaking advertisers in the USA and U.K. Plans for a global rollout are also underway and anticipated to reach a broader audience in a couple of weeks. This conversational AI  allows advertisers to automatically generate relevant ad content , including creative elements and keywords, directly from a website URL. Early testing has shown promising results, with advertisers reporting the creation of higher-quality search campaigns and improved ad-strength scores, which assess the relevance, quality, and diversity of ad copy. Google, in a blog post, claims that "small business advertisers that use the conversational experience in Google Ads are 42 percent more likely to publish Search campaigns with “Good” or ...

  It appears that tech entrepreneur Elon Musk’s war against advertisers across X might be taking a new turn with some unintended consequences. Think along the lines of users complaining about the website being bombarded with poor-standard ads including those marketing questionable Crypto Services, Phishing and Malware Scams and ‘ Undressing Apps ’ through AI. Today, a team member of DIW discovered a shady ad in the home feed that leads to an obvious phishing site. Despite the ad/post being reported through X tools, as it clearly violated the platform's guidelines, it is still live. Unfortunately, there's no quick/easy way of alerting X that a post poses a security threat to its users, as there's no distinct reporting category for phishing or cybersecurity issues. DIW reached out to Twitter for a comment but has not received any reply. On the other hand, social media users and researchers have their say on this front including how the quality of such paid promotions across X...

  The holiday season is upon us all and Instagram is making sure it doesn’t lose out on any chance coming soon. The platform has recently spoken about a series of innovative ad options that are designed keeping in mind maximal revenue generation. This is also said to give more brands an array of opportunities. However, we don’t feel it can be a very popular addition in terms of users. After all, who loves ads in the first place? For starters, the app says it is adding some new features to its Explore Tab. This page now has its own unit for ads that may be seen across content feeds. The example of the ad put forward by the company is quite big and we’ve got zero confirmation if all the advertisements will be just as mighty as this. Whatever the case may be, it’s a huge opportunity to reach out to the audience on the app during the early stage of their discovery, especially in terms of content that they love. We do see this as a great consideration to have some businesses’ products g...

  Digital ads are the main source of income for most tech platforms, and users have been reporting seeing an increase in the number of ads that they are exposed to. 52% of Facebook users  stated  that they are seeing more ads than they used to, and that number is around 47% for YouTube. In spite of the fact that this is the case, most other platforms have a majority of users stating that the number of ads they are seeing has stayed more or less the same. Facebook and YouTube are unique in that they are the only platforms that have more users reported a higher number of ads than those that say they are the same number. 39% of Facebook users and 45% of YouTube users said that the number of ads has stayed consistent, although there is clearly a far larger disparity when it comes to Facebook with all things having been considered and taken into account. With all of that having been said and now out of the way, it is important to note that LinkedIn is satisfying its users the ...