Digital world

  Video streaming giant YouTube is working on a new way to ensure users see ads and don’t skip them. This includes hiding the ‘Skip’ button option. The free viewing experience that users have been benefiting from, thanks to the Skip button, could soon be disguised from user view. But if you’ve really got a problem with ads, the app is giving you the chance to pay extra and subscribe to Premium. Google says ad monetization is one of the chief ways it makes money and helps creators get their rightful share. Hence, features like ad blockers have already made it hard for websites on the search engine to benefit and now the skip button is also hindering its monetization potential. We can see this as a smart tactic to push marketing of its premium tier. Remember, so many viewers are complaining about how ad segments keep getting longer by the day. And if you can’t skip them, it just adds to a not-so-pleasurable experience. The app has been very vocal about the ongoing debate against free...

  Search engine giant Google has just  rolled out  a series of changes to its Misrepresentation policy related to ads on the platform. The company confirmed today how the goal is to address all kinds of issues involving deceiving practices where impersonation and fake affiliations were taking place at large. A new statement from Google was also published in this regard where they mentioned how Google Ads would be updating its Unacceptable business endeavors as a part of its Misrepresentation policy that entails grabbing users' attentio n by giving them data or funds through fake affiliations or by ads by public figures or brands that make it all seem so real. The policy change is set to begin as early as next month when Google Ads will begin rolling out new policies to limit those ads that falsely claim links with well-known names of famous personalities so that they can manipulate the users out there. There has been a little delay for some French advertisers who have til...

  A new study by  Adobe  shows that Gen-Z is using TikTok for their everyday search. People are searching for new trends, information, recipes and music on TikTok. This study was carried out after surveying 800 consumers and 250 business owners. The study shows that 40% of users of social media use TikTok when they want to search for something or want to know about an ongoing news or trend. The people who were using TikTok for search are mostly Gen-Z, with 64% using TikTok while 49% of millennials use it for searching for different things. Gen-Z and Millennials both use TikTok for searching for recipes, music, DIY ideas, fashion and many more things, with Gen-Z using it 29% more than millennials. The study shows that 10% of Gen-Z prefer TikTok over Google when they want to search a topic. Other than TikTok, ChatGPT is also getting popular as a search engine tone with 10% of users using it to answer their queries. They are also asking ChatGPT for personal advice. The reaso...

  Google has recently launched a new feature in Google Ads. With the help of this feature, the users will be able to enjoy a more conversational experience with the advanced Gemini AI model. The innovative strategy was announced in May and is now available in Beta to English-speaking advertisers in the USA and U.K. Plans for a global rollout are also underway and anticipated to reach a broader audience in a couple of weeks. This conversational AI  allows advertisers to automatically generate relevant ad content , including creative elements and keywords, directly from a website URL. Early testing has shown promising results, with advertisers reporting the creation of higher-quality search campaigns and improved ad-strength scores, which assess the relevance, quality, and diversity of ad copy. Google, in a blog post, claims that "small business advertisers that use the conversational experience in Google Ads are 42 percent more likely to publish Search campaigns with “Good” or ...

  It appears that tech entrepreneur Elon Musk’s war against advertisers across X might be taking a new turn with some unintended consequences. Think along the lines of users complaining about the website being bombarded with poor-standard ads including those marketing questionable Crypto Services, Phishing and Malware Scams and ‘ Undressing Apps ’ through AI. Today, a team member of DIW discovered a shady ad in the home feed that leads to an obvious phishing site. Despite the ad/post being reported through X tools, as it clearly violated the platform's guidelines, it is still live. Unfortunately, there's no quick/easy way of alerting X that a post poses a security threat to its users, as there's no distinct reporting category for phishing or cybersecurity issues. DIW reached out to Twitter for a comment but has not received any reply. On the other hand, social media users and researchers have their say on this front including how the quality of such paid promotions across X...

  BrightEdge has looked closely at Google’s Search Generative Experience and from what we can see right now. The company says they’ve undertaken a host of investigations related to keywords spanning a long list of industries seen today. The wide variety of markets is determined to cause a huge change coming to both marketing as well as search advertising. Such changes are all linked to the company’s SGE and are better-supported thanks to Generative AI. Once this endeavor gets rolled out as a whole completely, we are sure to see it affect close to $40 billion each year in terms of advertising revenue for marketers across Google’s network. This is clearly a huge breakthrough as it’s the first of its kind of rollout, not to mention the first time that we will witness search engines giving rise to opinions as explained by the CEO of the firm. The latter is one organization that keenly supports the world of organic search, content, and then digital marketing. In the past, people are sai...

  Tech giant Meta is again under fire after a new report exposed the company’s Facebook app as invading user privacy by tracking their online activities. The study was conducted recently  by leading company  Consumer Reports  who proved a whopping 2,230 firms that were engaged in sharing information of users through the Facebook app. There were also some alarming facts mentioned including how instances had 7000 firms involved who shared data amongst their users through Facebook making the ordeal easy. The news is very shocking because it comes at a time when the concerns linked to data privacy are growing around the globe. The stats are creating serious trust issues and may end up impacting the company’s reputation as well. But in today’s markets such as the EU, data privacy regulations are going strong and continue to be at the topmost agenda for discussion. Rules keep getting stricter and data privacy regulations in place ensure no trust issues are broken. But with...

  The holiday season is upon us all and Instagram is making sure it doesn’t lose out on any chance coming soon. The platform has recently spoken about a series of innovative ad options that are designed keeping in mind maximal revenue generation. This is also said to give more brands an array of opportunities. However, we don’t feel it can be a very popular addition in terms of users. After all, who loves ads in the first place? For starters, the app says it is adding some new features to its Explore Tab. This page now has its own unit for ads that may be seen across content feeds. The example of the ad put forward by the company is quite big and we’ve got zero confirmation if all the advertisements will be just as mighty as this. Whatever the case may be, it’s a huge opportunity to reach out to the audience on the app during the early stage of their discovery, especially in terms of content that they love. We do see this as a great consideration to have some businesses’ products g...

  Digital ads are the main source of income for most tech platforms, and users have been reporting seeing an increase in the number of ads that they are exposed to. 52% of Facebook users  stated  that they are seeing more ads than they used to, and that number is around 47% for YouTube. In spite of the fact that this is the case, most other platforms have a majority of users stating that the number of ads they are seeing has stayed more or less the same. Facebook and YouTube are unique in that they are the only platforms that have more users reported a higher number of ads than those that say they are the same number. 39% of Facebook users and 45% of YouTube users said that the number of ads has stayed consistent, although there is clearly a far larger disparity when it comes to Facebook with all things having been considered and taken into account. With all of that having been said and now out of the way, it is important to note that LinkedIn is satisfying its users the ...