Skip to main content

Google Downsizes: Ends Contract With Appen's Search Quality Raters

 According to a press release, Google has decided to terminate its contract with Appen. For those who are not aware, Appen is an Australian-based company that provides a large number of third-party search quality raters to Google and other tech giants.


Search quality raters play an important role in streamlining Google's search results. ⁤⁤The search quality raters are not responsible for directly changing the rankings or the positioning of websites in the SERPs. ⁤⁤However, they do use specific guidelines to assess search performance. ⁤⁤Ultimately, this helps Google understand what content is useful for the audience. ⁤

Reports suggest that the move to lay off search quality raters will cause Appen a significant revenue loss of $82.8 million. This move is expected to come into effect on March 19, 2024.
Currently, Google employs around 16,000 search quality raters, and those from Appen make up a large portion of this group. It's unclear if Google plans to end contracts with other partners or if they will replace these human raters with new ,hires or potentially with AI.

However, with the revolution of AI, the latter is most likely a possible move by Google. Industry speculation also foresees the same. Prominent contributor Dawn Anderson has been talking about the possibility of Google replacing human roles with AI for some time.

This shift raises the question that is on everyone’s mind, “What impact might the change have on search quality?” And most importantly, "Will more websites be affected by this downsizing, like they just did after Google's HCU?"
When contacted, Google’s spokesperson stated that the work previously done by Appen would be transferred to other suppliers. This decision is part of Google's effort to periodically modify its partners and offerings. Google also assured that the change won’t affect their output quality.


Labels:

Comments

Post a Comment

Popular posts from this blog

Apple In The Hotseat After Reviewer Confirms Its Vision Pro’s Eyesight Feature Doesn’t Work

  For months, we’ve seen tech giant Apple speak about how its Vision Pro entails features that set it far apart from all others in the industry. Now, a reviewer is casting serious doubt on the iPhone maker’s claims after adding that one of the key features of the new Vision Pro Eyesight does not work. And that’s shocking considering how much Apple has marketed the product as one of the best in the industry. When you consider a wide array of real-life examples, you’ll find how Apple has always spoken about this technology being one of the best out there. But in reality, one reviewer says that’s far from the truth. CEO Tim Cook took out the time to argue about how AR is far more superior and entertaining than the world of VR. The former was better as it did not isolate individuals from the community arising around it. Moreover, this is where the entire EyeSight product range came into existence from this notion as it ensured users were well aware and engaged in everything in their su...
Post a Comment
Read more

OpenAI Sets Eyes On New AI Project Worth Trillions As Sam Altman Begins Talks With Potential Investors

  OpenAI has made it very clear that it’s not coming slow in terms of its ambitions for the year 2024. Sam Altman is said to be in talks with leading investors including the UAE government for a massive AI project that’s said to be worth trillions. This would entail the production of AI chips as confirmed by the WSJ in a new report. The CEO has yet to unveil the curtain on what exactly the project is all about and how it’s only in the early stages. Meanwhile, the list of investors taking part in this ordeal is still unknown, the company explained. Sam Altman also held similar discussions regarding the raising of funds for plans such as the production of a new plant with Japan and UAE-based investors such as their leading tech giants which include SoftBank Group and G42. It’s not too shocking as we’ve heard the OpenAI CEO mention time and time again how the world needs more AI chips now than ever. He feels they are designed to better enhance performance and assist in running AI mode...
Post a Comment
Read more

The Arrival Of Gemini 1.5 - Google Unveils Its Latest Iteration Of Its Conversational AI System

  Google just unveiled  Gemini 1.5 , its latest rendition of the conversational AI system. The product is said to entail a greater array of advances in better efficiency, long-form reasoning, and enhanced performance. The latest system was detailed in a post by Google’s AI head that entailed a large figure of architecture enhancements, ensuring the core model can perform on the same level as the big Gemini 1.0 Ultra endeavor, without using extra computing resources. This latter was rolled out in the past week. The biggest leap comes at a time when there’s a huge window for carrying out experiments that the company says have to do with long-form context comprehension. The standard model of Gemini analyzes several prompts within a small 128k token context. With this new upgrade, the model will have a large number of data to process which can now be done quicker than before. This huge leap arose at a time when we saw the firm’s CEO analyze and classify as well as summarize a huge...
Post a Comment
Read more