Digital world

  You might think that text generated by AI would be extremely easy to spot, but in spite of the fact that this is the case, it has become increasingly effective at passing as human written content. It turns out that AI generated has become so advanced that it might even be surpassing human written copy in terms of quality. With all of that having been said and now out of the way, it is important to note that a survey conducted by  Semrush reveale d  something surprising. 54% of people that responded to this survey preferred content that had been generated by an AI. It also won in terms of product descriptions and social media posts, both of which were preferred by 65% of respondents, as well as 70% for social media ads. 38% of the people that responded to this survey were between the ages of 25 and 44, with 12% aged from 18 to 24, 18% between 45 and 54, and 32% 55 or older. The respondents that liked AI copy better said that it didn’t waste any time before diving into th...

 A new  study  is shedding light on the current state of the creator economy around the globe. And after surveying around 9000 different creators, some facts are definitely worth a glance. Just when you thought content creators only wanted to be famous influencers, here comes a new study to prove that theory wrong. Today, many are aligning themselves in a manner where they’re looked upon as business owners. Today’s current state of the economy has made us realize one thing. More than 50% of firms in the US are planning to terminate jobs because they simply can’t pull through with this much recession. Even the tech industry has hit rock bottom in this regard. But despite these facts, you’ll be intrigued to learn that there are still more and more content creators arising in the market. A total of 165 million people globally identify themselves as creators, over the last two years. In America alone, we’re seeing the uprising of 35 million creators ever since the COVID-19 pa...

  Countless security protocols have been put into place in order to stave off potential cyberattacks, but in spite of the fact that this is the case hackers, malicious actors and cybercriminals only keep upping the ante. This has resulted in a cyber arms race, with cybersecurity professionals often playing catchup with the aforementioned malicious actors once all has been said and is now out of the way. With all of that having been said and now out of the way, it is important to note that a brand new hacking tool has just been noted which might topple the current cybersecurity infrastructure that so many rely on to keep themselves safe online. This tool is called EvilProxy, and it can potentially steal authentication tokens used for MFA on websites with all things having been considered and taken into account. The most concerning thing about this hacking tool is how easy it is to use because of the fact that this is the sort of thing that could potentially end up turning inexperien...

  Access to high speed internet is essential because of the fact that this is the sort of thing that could potentially end up helping people to stay fully connected with one another. However, some countries have managed to create vastly superior internet infrastructure, and this has allowed their citizens to enjoy a higher standard of living than might have been the case otherwise. Cable.co.uk recently put out some  data   that revealed which country has the fastest speed of all. With all of that having been said and now out of the way, it is important to note that Taiwan is the winner in this race with an average broadband speed of over 135 Mbps, or 135.88 to be precise. Taiwan is about twelve Mbps faster than the second country on this list, namely Japan. Japan’s average internet speed hovers at around the 122 Mbps mark, and several other countries are close at its heels. One thing that many might notice about this list is that East Asian countries feature rather promin...

  Launched in 2009 the Whatsapp blew up and has been gaining users ever since. It was only very recently that the app was bought by the tech giant and parent company of Facebook, Meta. When we hear the word communities, the thing that comes to mind is a group of living organisms living together right, but now there is a digital version of it as well. Do you know how we create groups on WhatsApp, well WhatsApp’s new feature is just a bit more extended version of that? Presenting to you, Communities. What is that? Well, it is a new WhatsApp feature that will let users create huge groups that are related to a specific topic. This feature has not started rolling out yet but has become available to some fortunate people on the Android Beta version of the app and has started coming to iOS beta users as well. According to a screenshot posted by  WABetainfo  to check if this feature has been made available for you, you just need to see if your camera option has been replaced with...

  Cybersecurity is a top priority these days, and much of the focus in this arena goes towards mitigating the attempts of malicious actors to hack into user accounts and the like. In spite of the fact that this is the case, major websites are also contributing to the leaking of sensitive user information to online advertisers such as Google. Security experts at  Norton Labs  recently conducted a study that revealed that about 80% of top websites leak search terms to Google and other similar platforms. These websites all possess a search bar because of the fact that this is the sort of thing that could potentially end up allowing users to navigate their pages more efficiently. With all of that having been said and now out of the way, it is important to note that they often send the search terms that users put in to Google for the purposes of earning commissions through third party tracking which has become difficult through applications these days. A lot of these websites ...

  Crypto investments have been on the rise as of late, and that has resulted in a huge uptick in the number of scams that try to use them to trick people with all things having been considered and taken into account. An influencer by the name of  FatMan Terra  recently  came   under fire  for trying to run a crypto scam of his own, but with all of that having been said and now out of the way it is important to note that the purpose of this scam was not to defraud people. Rather, this scam was meant to educate consumers about the pitfalls of investing in crypto schemes that they have not yet done the requisite due diligence for. According to FatMan Terra, he recently saw a scam being run by a Twitter account under the name of Lady of Crypto. He used this as an opportunity to run a similar kind of scam, and this revealed just how little research people do before investing their money into the scams. Just two hours after announcing his investment scheme, prior...

  Different social media platforms and digital platforms can offer their own unique benefits to brands who are placing ads on their servers. TikTok has seen a huge increase in terms of user receptiveness to ads, but in spite of the fact that this is the case the success of this platform has been eclipsed by that of Amazon with all things having been considered and taken into account. Amazon is relatively new to the digital ad game, but that hasn’t stopped them from overtaking TikTok for the top spot. With all of that having been said and now out of the way, it is important to note that marketers tend to tell a different story as far as their preferred ad channels are concerned. The most popular platform for marketers turned out to be Instagram, although TikTok has seen tremendous growth to bring it into fourth place just behind YouTube and Google,   as highlighted by   Kantar . This information comes from a series of surveys conducted across 29 markets which asked questio...

 Most major smartphone companies including Apple and Samsung have stopped including charges in their product packaging because of the fact that this is the sort of thing that could potentially end up reducing electronic waste and helping them improve profit margins. This has created a new problem for consumers to solve, namely that of figuring out which fast charger they should buy. The folks over at Engadget recently ran a series of tests to uncover the best product of all. The first thing to discuss about these tests is the methodology that was used to conduct them, and with all of that having been said and now out of the way it is important to note that these tests involved draining the battery until only ten percent of the power was remaining. The devices were then plugged into a fast charging brick, and the increments in battery life every ten minutes was then recorded. Power strips and extension cords were not used since they might have distorted the test results. Instead, th...

 During the early start of 2022, we came across a new internal document by Meta’s Facebook speaking about a few concerns that engineers had. And one striking statement had to do with how so many engineers working for the firm had no idea where users’ data went. Similarly, they were very vocal about how they didn’t know what Facebook was doing with the information either and that really sounded alarm bells for many around the world. The information was made public after a court hearing was carried out in March of 2022, where two engineers confirmed the news mentioned in the leaked document. They also added how discovering the answers to such questions could really take a lot of teamwork because it’s not a simple task. The tone observed was very bold and blunt, with the men adding how they would be surprised if anyone could break down that question and figure out what the right answer to it was. There was also a special mention of how data usually gets collected via the app’s subsyst...

  TikTok is  adding  more data notes to its very productive  Insights  Tool. The company says the decision has been taken so users can better filter out options that suit them. The tool was first introduced with the motive to put several different types of snapshots on display. This includes integral notes on what’s happening in the market around the globe. Therefore, users can filter down any type of specific information for their targeted campaigns. As can be witnessed through this particular approach, TikTok Insights is allowing the new data to be downloaded for cards and in presentations or for any other use. Users can narrow down the data in a number of different ways. This includes TikTok providing a lot of options for filtering purposes and they can better gauge what’s happening around the global markets of today. For instance, if you’d like to know integral trends in the UK during the holiday season among users of the app, you can easily find out now. In...

  Planned obsolescence has been a common feature among most products because of the fact that this is the sort of thing that could potentially end up making the product break down in a fixed timeline thereby forcing consumers to purchase a replacement. This trend can be seen in the world of smartphones as well, with many smartphone manufacturers ceasing to provide long term support in the form of updates and security patches. With all of that having been said and now out of the way, it is important to note that the EU is starting to   draft legislation  that might change all of this. This legislation will mandate that smartphone companies provide consistent feature updates for a minimum of three years, and security patches for a minimum of five years with all things having been considered and taken into account. This can help consumers get a lot more usage out of their smartphones than might have been the case otherwise, since they would no longer have to replace their ph...

  The moment that many iPhone enthusiasts have been waiting for all year long has finally arrived. Tech giant Apple   unveiled   the new  iPhone 14   and   iPhone14 Pro  with some innovative features worth a glance. And we’re outlining some of the major ones for you below. For starters, users can expect a   new emergency SOS through satellite   communication technology. What does this mean? Well, users will get the chance to send signals for help, no matter where they may be located. This includes even the most remote places of them all and when you’re struggling with mobile data signals too. To make this type of scenario work, Apple has put together a mix of technologies. In turn, this removes the need for heavy forms of hardware so that communication becomes possible, thanks to a satellite located right above your head. The feature comes with all new devices and is free of cost for the next two years. We’ll be seeing a launch take place soo...

  Just days before the exclusive iPhone 14 launch event, Brazil is taking strict action against Apple. The country’s Justice Ministry was seen issuing a statement that claims to suspend all iPhone sales without a power brink. Additionally, the government has also sent a mega $2.3 million fine to the iPhone maker as published in the country’s Federal Register today. As mentioned in Brazil’s leading news outlet  G1  Globo, the government explained how it was canceling the registration of iPhones in the market with a suspension for all iPhone device sales too. This will take place with immediate effect, the statement went on to read. No matter what generation or even model of device is present, if they don’t have the power brink, they won’t be up for sale. Brazilian government officials further mentioned how it will not be applying the daily fine if the company chooses not to suspend iPhone sales without power brinks immediately. It will only come into play if and when the l...

 While the concept linked to eCommerce seemed to be a mighty endeavor and one that would generate revenue for many apps, the results have proved otherwise. What we saw during the pandemic times was a major jump that had many users resorting to apps to shop online. After all, you couldn’t go out and you needed some form of activity to keep yourselves busy. A lot of western apps tried to copy Fetch and hoped its success would pave way for a similar route on their platforms too. But it doesn’t seem to be working for Facebook, TikTok, and now Instagram too. Yes, Instagram is the latest application to join the bandwagon in terms of taking one step in a backward direction in terms of its in-stream shopping program. The company says they’re reassessing their approach and hope to come back stronger. But in all reality, it wouldn’t be wrong to assume that they’ve potentially abandoned the program. A recent report by  The Information  shed light on how Instagram was scaling back in...

  The digital ad industry has grown tremendously over the past decade or so, but in spite of the fact that this is the case many consumers have started to zone out of any ads that they see online. Ignoring ads has become commonplace among a rather wide range of consumers, and Yahoo has collaborated with OMG to ascertain when they might not pay attention and in what situations they would be more likely to with all things having been considered and taken into account. According to this research, while 53% of ads meet the minimum standards required for viewability, they weren’t able to acquire even a single second of active engagement. With all of that having been said and now out of the way, it is important to note that there is a big difference between an ad being viewable and it actually commanding active attention from consumers. This research involved analyzing around 128,000 ads, and they were sorted into three different rankings. The highest ranking involved active consumption ...