Digital world

  Americans ask Google a lot of health questions every day. From worries about monkeypox to the effects of eating mold (or molded food), people want to know. Soliant Health, a company that finds jobs for health care workers, looked into what health topics people in each state search for the most. They found a wide range of concerns. This shows how different things like where people live, the weather, and who lives there can affect what health issues they think about. For example, people in Florida look up what happens if you eat mold. In Kentucky, they ask if you can live without a spine. People in Maryland want to know what happens if you swallow gum. In New Jersey, they're curious if diabetes comes from family genes. To help answer these questions, Soliant asked Karen Stockdale, a nurse with over 20 years of experience, for help. She gave clear answers to some common health questions. One big question is whether bronchitis is contagious. The answer is that the sickness itself isn...

  A new study by  Adobe  shows that Gen-Z is using TikTok for their everyday search. People are searching for new trends, information, recipes and music on TikTok. This study was carried out after surveying 800 consumers and 250 business owners. The study shows that 40% of users of social media use TikTok when they want to search for something or want to know about an ongoing news or trend. The people who were using TikTok for search are mostly Gen-Z, with 64% using TikTok while 49% of millennials use it for searching for different things. Gen-Z and Millennials both use TikTok for searching for recipes, music, DIY ideas, fashion and many more things, with Gen-Z using it 29% more than millennials. The study shows that 10% of Gen-Z prefer TikTok over Google when they want to search a topic. Other than TikTok, ChatGPT is also getting popular as a search engine tone with 10% of users using it to answer their queries. They are also asking ChatGPT for personal advice. The reaso...

  Google has recently launched a new feature in Google Ads. With the help of this feature, the users will be able to enjoy a more conversational experience with the advanced Gemini AI model. The innovative strategy was announced in May and is now available in Beta to English-speaking advertisers in the USA and U.K. Plans for a global rollout are also underway and anticipated to reach a broader audience in a couple of weeks. This conversational AI  allows advertisers to automatically generate relevant ad content , including creative elements and keywords, directly from a website URL. Early testing has shown promising results, with advertisers reporting the creation of higher-quality search campaigns and improved ad-strength scores, which assess the relevance, quality, and diversity of ad copy. Google, in a blog post, claims that "small business advertisers that use the conversational experience in Google Ads are 42 percent more likely to publish Search campaigns with “Good” or ...

  According to   a press release , Google has decided to terminate its contract with Appen. For those who are not aware, Appen is an Australian-based company that provides a large number of third-party search quality raters to Google and other tech giants. Search quality raters play an important role in streamlining Google's search results. ⁤⁤The search quality raters are not responsible for directly changing the rankings or the positioning of websites in the SERPs. ⁤⁤However, they do use specific guidelines to assess search performance. ⁤⁤Ultimately, this helps Google understand what content is useful for the audience. ⁤ Reports suggest that the move to lay off search quality raters will cause Appen a significant revenue loss o f $82.8 million. This move is expected to come into effect on March 19, 2024. Currently, Google employs around 16,000 search quality raters, and those from Appen make up a large portion of this group. It's unclear if Google plans to end contracts with ...