Digital world

  It appears that tech entrepreneur Elon Musk’s war against advertisers across X might be taking a new turn with some unintended consequences. Think along the lines of users complaining about the website being bombarded with poor-standard ads including those marketing questionable Crypto Services, Phishing and Malware Scams and ‘ Undressing Apps ’ through AI. Today, a team member of DIW discovered a shady ad in the home feed that leads to an obvious phishing site. Despite the ad/post being reported through X tools, as it clearly violated the platform's guidelines, it is still live. Unfortunately, there's no quick/easy way of alerting X that a post poses a security threat to its users, as there's no distinct reporting category for phishing or cybersecurity issues. DIW reached out to Twitter for a comment but has not received any reply. On the other hand, social media users and researchers have their say on this front including how the quality of such paid promotions across X...

  It’s a new year and that means we can go back and look at the progress of some leading social media giants who made it big, right before 2023 ended. We’re talking about X, formerly known as Twitter. whose mobile revenue reached a new high last month, marking the notion as a giant milestone worth mentioning. Thanks to insights from App Intelligence who has been covering Twitter from the start, and even after it was rolled out by X, thanks to Musk, we now have some worthwhile facts that showed how gross earnings from mobile revenue were not coming slow. As per the estimates, X managed to get a staggering $7.6 million in revenue throughout December and that’s a mighty rise from the total we saw in November, which seemed to be higher. This was the most that X had earned in just one month. And we’re talking in terms of net revenue, so that means this figure is what X keeps after both Apple and Google attain their share. As far as consumer spending is concerned or even in terms of gros...

  Twitter used to be a major heavyweight in the world of social media, but with all of that having been said and now out of the way it is important to note that the former social media superpower failed to capitalize on its initial popularity. Competitors like Facebook got the edge over Twitter, but in spite of the fact that this is the case Twitter continues to hold its own thanks to its hefty monthly active user count. However, one area that Twitter has really been lagging behind in is in-app revenue. The social media platform has historically struggled to monetize its user base, but this year proved that the site still had some growth. While Twitter has had a rough summer so far, with in app revenue growth rates in June and July plummeting to 1% and 5% respectively, it appears that the platform is making a comeback with all things having been considered and taken into account. Estimates for Twitter’s in-app revenue in August show an excellent 24% increase, which is the highest r...