Digital world

  For a while now, Instagram spoke about how keen it was on competing with its fellow archrival TikTok. And they planned on doing just that through the introduction of short video content such as Reels. But a new internal report that has been critiqued by  WSJ  says Reels isn't standing where the tech giant had envisioned it to be. To put it simply, it’s just lagging far behind all forms of competition. The document went on to detail how most Reels' users on the app are failing to get any engagement. Seeing the news of the platform falling flat on the ground is generally concerning for Meta and the experts feel it’s got a long way to go if it plans on affecting TikTok’s share of the competitive market. On average, the document went on to prove how out of 11 million content creators that use the app, only 21% are involved in putting up Reels on a monthly basis. And out of those, there has been zero to no engagement at all. The report that is titled Creators x Reels State o...

 Popular video search engine YouTube is busy testing a set of analytics options for its Creator Studio. The company says its goal is to help provide users with more insights that could assist them in better creating their content strategy. The platform even previewed some of the options at hand that highlight how users engage, search, and carry out different activities on the app. It also showed how they were currently testing various topics seen across the platform. All in all, these new functionalities are going to be incorporated into the app’s Search Insights which was heard of last year. Meanwhile, the feature’s first phase was launched in April of this year. This was the first time that creators got a better idea of what people are loving on their channels and across others’ channels. The firm adds how the new launch could really be so helpful in terms of planning. But to see the app take more interest in giving that approach some more depth is truly wonderful. This way, so m...