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Here Are 4 Reasons Why Your Webpage Might Be Underperforming on the SERP

  The prospect of your webpage failing to achieve a high enough ranking on the SERP can be frustrating because of the fact that this is the sort of thing that could potentially end up holding your website back. It turns out that Google Search Liaison Danny Sullivan  has offered some important advice  on the manner in which you should optimize your site for the purposes of getting it a higher ranking than might have been the case otherwise. The first thing that he mentioned in a Twitter post responding to  a query  from a blog owner was that the originality of your content should be readily apparent for all to see. What this basically means is that you should make it absolutely certain that the content comes from personal experience and isn’t just a rewritten version of the same things that people have said previously, and it can’t seem like a random hodgepodge of descriptions either. With all of that having been said and now out of the way, it is important to no...