Kids' Online Habits: Roblox and TikTok Lead, Generative AI Apps Gain Traction

Kids' Online Habits: Roblox and TikTok Lead, Generative AI Apps Gain Traction - Qustodio Report

Social media trends are always evolving and now with the use of VR, AR, and other AI technologies, users are finding different ways to engage with each other online. Surely, these new trends of online engagements are going to impact the next generation of young consumers. A report by Qustodio shows how the young generation of people are engaging themselves in new trends on different social media platforms. The report is based on a survey of 40,000 US families with kids ages between 4 to 18 years.

The report outlines the social media platforms where kids spend their time. It was revealed that kids are spending an average of 2 hours daily playing Roblox, a popular online game. Kids are also spending another 2 hours on average of their day on TikTok. However, in 2023, TikTok remained the most-blocked social media app for its influence on mental health and security concerns. Parents worldwide restrict access due to its controversial challenges, marking its second consecutive year as the top-blocked app.

Data from 2022 showed that kids from ages 4 to 18 spent an average of 107 minutes but now those minutes have increased to 112 minutes average per day in 2023. These stats have made TikTok the most famous social media app among the younger generation. Instagram is the next popular app after TikTok, followed by Facebook and then Pinterest.

Snapchat is also one of the most popular apps among young people but it is under the category of “Communications”. If it was under the category of “social media apps”, it would have been the second most popular social media app after TikTok. The report also shows that the younger generation is also interested in using generative AI apps. 20% of the kids in the survey used ChatGPT in 2023, which makes it the 18th most visited website in 2023.

The report also sheds light on how parents are using different parental control tools to supervise their kids’ activities. Many parents are using parental controls in different gaming and educational apps to monitor their children's activities. You can read the whole report to see comprehensively how kids are engaging on social media sites.

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