Digital world

When it comes to instant messaging, there are only two major players in the game with all things having been considered and taken into account. The first is iMessage, which has a strong grip on the market due to the iPhone’s universal popularity in the US, and the other is the Meta owned WhatsApp. Apple’s messaging app clearly has a lead, but in spite of the fact that this is the case, WhatsApp has been making considerable ground as of late. With all of that having been said and now out of the way, it is important to note that WhatsApp’s daily active users in America grew by 9% in 2023 . Its downloads also increased by 5% year over year , and it should be acknowledged that iPhone users are becoming especially amenable to giving it a try. Does this mean that WhatsApp might soon overtake iMessage in the future? Chart: Apptopia While Apple is quick to boast about iMessage being the very best messaging platform, it’s not available to Android users. That can be limiti...

Digital world

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WhatsApp Grew by 9% in 2023, But Is That Enough to Surpass iMessage?