Different social media platforms and digital platforms can offer their own unique benefits to brands who are placing ads on their servers. TikTok has seen a huge increase in terms of user receptiveness to ads, but in spite of the fact that this is the case the success of this platform has been eclipsed by that of Amazon with all things having been considered and taken into account. Amazon is relatively new to the digital ad game, but that hasn’t stopped them from overtaking TikTok for the top spot. With all of that having been said and now out of the way, it is important to note that marketers tend to tell a different story as far as their preferred ad channels are concerned. The most popular platform for marketers turned out to be Instagram, although TikTok has seen tremendous growth to bring it into fourth place just behind YouTube and Google, as highlighted by Kantar . This information comes from a series of surveys conducted across 29 markets which asked questio...