Skip to main content

Twitter Finally Starts Making Money Again With 24% Revenue Boost in August

 Twitter used to be a major heavyweight in the world of social media, but with all of that having been said and now out of the way it is important to note that the former social media superpower failed to capitalize on its initial popularity. Competitors like Facebook got the edge over Twitter, but in spite of the fact that this is the case Twitter continues to hold its own thanks to its hefty monthly active user count.


However, one area that Twitter has really been lagging behind in is in-app revenue. The social media platform has historically struggled to monetize its user base, but this year proved that the site still had some growth. While Twitter has had a rough summer so far, with in app revenue growth rates in June and July plummeting to 1% and 5% respectively, it appears that the platform is making a comeback with all things having been considered and taken into account.

Estimates for Twitter’s in-app revenue in August show an excellent 24% increase, which is the highest rate of growth that the platform has seen since January. That has brought its in-app revenue to over half a million for the first time in its history. 90% of the $574,000 that Twitter earned through in app revenue in August came from the App Store, which suggests that a majority of Twitter’s big earners are iOS users.

Twitter has managed to turn the ship around, but it still has a long way to go. The fact that this major company only crossed half a million dollars from in app revenue just last month is a testament to the sluggish rate of growth that this company has managed to acquire so far. Still, Twitter has pioneered in app revenue as a new way of earning money, and while competitors like Snapchat have fine tuned the concept by offering more features for a lower price, Twitter might be able to use this great month to invest in future growth. It will be interesting to see if Twitter’s stellar growth rate continues for the rest of the year.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.



Comments

Popular posts from this blog

Is Google Sunsetting Gmail In 2024? New Hoax Leaves Users Confused

  Rumors are going strong on social media about Google’s journey with Gmail coming to an end. And that too as early as this year. If you paid witness to such a shocking hoax that’s fast spreading online too then we can confirm that it’s not true by any means. The Android maker is addressing the need for users to calm down after the hoax emphasizing the company’s goodbye to Gmail. Many versions of this hoax can be found online  on the Twitter (X) app . But Google has rest assured everyone to take it easy and that it’s not going anywhere. However, a clause also mentions how users would now be defaulted to new views on Gmail. So other than those cases where you had specifically requested for the basic HTML version, nothing is going to change. The search engine giant  just made  updates to its respective  support page  too instead of this hoax and how it will now change to Standard display after the issuance of a deadline date. Reports by users on tech outlet...

Telegram is Home to Many Scammers and Cyber Criminals Who Sell Many Phishing Tools at Cheap Prices

  Telegram is a popular messaging app that has over one billion downloads and 700 million monthly users. However, this popular app is quite known for its selling and buying of phishing kits that scam users and sell their harmful wares. A cybersecurity startup, Guardio, published  a report  that sheds light on some phishing tools on Telegram. It was revealed that there are some harmful kits available on Telegram that can easily hack users’ social media and bank accounts logins. Guardia said that Telegram is a scammer’s heaven due to easy access and cheap prices of many phishing tools. There are also many phishing groups on Telegram where different scammers share data with other scammers and use phishing tools for hacking and phishing. For a few years, Telegram has become a home to many seasonal scammers and newcomers who sell malicious tools to steal the data of people. Some of the expensive phishing tools on Telegram also let the scammers create fake pages that easily byp...

Microsoft Windows 11 Rolls Out Commercial Ads For Copilot AI Assistant

  Software giant Microsoft just confirmed how it was rolling out ads for its much-talked-about Copilot AI Assistant. For those who might not be aware, the famous initiative is called Copilot Pro and gives rise to a series of extra perks as well as enhancements. This includes the likes of more access to GPT-4 Turbo, customized GPTs, and the integration of Office into the rollout too. Now, there are discussions about how there seems to be a new upgrade as this makeshift change of ads being launched on the AI tool takes center stage. Critics claim the tech giant is really pushing the pedal on this endeavor and that means we’re soon to see more revenue getting generated through this means as it arrives to Windows 11 very soon. The tech giant wishes to make sure each Windows 11 user is well aware of how Copilot Pro works so it’s all decided from the start how ads would be rolled out across the Settings tab of the app as well as the Home Page. Photos:  PhantomOcean3/X This also mean...