How Transparent Are Marketers About Using AI?

The rise of AI has made it so that countless marketers are relying on these tools in order to create content for their clients. This begs the question, how transparent are marketers about this practice? Filestage conducted a survey back in December 2023, and it shed some light on the level of transparency that can currently be seen in the industry with all things having been considered and taken into account.

It bears mentioning that the proportion of marketers that tell stakeholders about their use of AI depends on who these stakeholders actually are. For example, 77% of marketers working for start ups told their superiors about using AI, but just 46% of marketers employed at production companies said the same. The proportions for agencies, established brands and freelancers were 61%, 59% and 55% respectively.

With all of that having been said and now out of the way, it is important to note that start up marketers also used AI a bit more frequently than might have been the case otherwise. 38% of them said that they use AI on a daily basis, with 24% of freelancers saying the same. Meanwhile, just 19% of agency and production company employed marketers used AI daily, with only 11% of marketers working for established brands reporting daily AI usage for content creation.

As for the type of impact that AI is having on various aspects of marketing work, 83% of the people that responded to this survey stated that it had a positive effect on their overall productivity levels. 62% said that profitability saw some positive momentum, with 59% saying that it positively impacted their creativity.

In spite of the fact that this is the case, many survey respondents were of the opinion that AI brought a lot of bad side effects as well. For example, 32% said that it had a negative impact on their self esteem, with 25% saying that it negatively influenced the level of recognition that they received for the work that they were doing as well. It will be interesting to see how the trend changes from this point onwards.

Comments

Apple In The Hotseat After Reviewer Confirms Its Vision Pro’s Eyesight Feature Doesn’t Work

For months, we’ve seen tech giant Apple speak about how its Vision Pro entails features that set it far apart from all others in the industry. Now, a reviewer is casting serious doubt on the iPhone maker’s claims after adding that one of the key features of the new Vision Pro Eyesight does not work. And that’s shocking considering how much Apple has marketed the product as one of the best in the industry. When you consider a wide array of real-life examples, you’ll find how Apple has always spoken about this technology being one of the best out there. But in reality, one reviewer says that’s far from the truth. CEO Tim Cook took out the time to argue about how AR is far more superior and entertaining than the world of VR. The former was better as it did not isolate individuals from the community arising around it. Moreover, this is where the entire EyeSight product range came into existence from this notion as it ensured users were well aware and engaged in everything in their su...

OpenAI Sets Eyes On New AI Project Worth Trillions As Sam Altman Begins Talks With Potential Investors

OpenAI has made it very clear that it’s not coming slow in terms of its ambitions for the year 2024. Sam Altman is said to be in talks with leading investors including the UAE government for a massive AI project that’s said to be worth trillions. This would entail the production of AI chips as confirmed by the WSJ in a new report. The CEO has yet to unveil the curtain on what exactly the project is all about and how it’s only in the early stages. Meanwhile, the list of investors taking part in this ordeal is still unknown, the company explained. Sam Altman also held similar discussions regarding the raising of funds for plans such as the production of a new plant with Japan and UAE-based investors such as their leading tech giants which include SoftBank Group and G42. It’s not too shocking as we’ve heard the OpenAI CEO mention time and time again how the world needs more AI chips now than ever. He feels they are designed to better enhance performance and assist in running AI mode...

The Arrival Of Gemini 1.5 - Google Unveils Its Latest Iteration Of Its Conversational AI System

Google just unveiled Gemini 1.5 , its latest rendition of the conversational AI system. The product is said to entail a greater array of advances in better efficiency, long-form reasoning, and enhanced performance. The latest system was detailed in a post by Google’s AI head that entailed a large figure of architecture enhancements, ensuring the core model can perform on the same level as the big Gemini 1.0 Ultra endeavor, without using extra computing resources. This latter was rolled out in the past week. The biggest leap comes at a time when there’s a huge window for carrying out experiments that the company says have to do with long-form context comprehension. The standard model of Gemini analyzes several prompts within a small 128k token context. With this new upgrade, the model will have a large number of data to process which can now be done quicker than before. This huge leap arose at a time when we saw the firm’s CEO analyze and classify as well as summarize a huge...

When it comes to instant messaging, there are only two major players in the game with all things having been considered and taken into account. The first is iMessage, which has a strong grip on the market due to the iPhone’s universal popularity in the US, and the other is the Meta owned WhatsApp. Apple’s messaging app clearly has a lead, but in spite of the fact that this is the case, WhatsApp has been making considerable ground as of late. With all of that having been said and now out of the way, it is important to note that WhatsApp’s daily active users in America grew by 9% in 2023 . Its downloads also increased by 5% year over year , and it should be acknowledged that iPhone users are becoming especially amenable to giving it a try. Does this mean that WhatsApp might soon overtake iMessage in the future? Chart: Apptopia While Apple is quick to boast about iMessage being the very best messaging platform, it’s not available to Android users. That can be limiti...

Digital world

Search This Blog