Skip to main content

How Transparent Are Marketers About Using AI?

 The rise of AI has made it so that countless marketers are relying on these tools in order to create content for their clients. This begs the question, how transparent are marketers about this practice? Filestage conducted a survey back in December 2023, and it shed some light on the level of transparency that can currently be seen in the industry with all things having been considered and taken into account.


It bears mentioning that the proportion of marketers that tell stakeholders about their use of AI depends on who these stakeholders actually are. For example, 77% of marketers working for start ups told their superiors about using AI, but just 46% of marketers employed at production companies said the same. The proportions for agencies, established brands and freelancers were 61%, 59% and 55% respectively.
With all of that having been said and now out of the way, it is important to note that start up marketers also used AI a bit more frequently than might have been the case otherwise. 38% of them said that they use AI on a daily basis, with 24% of freelancers saying the same. Meanwhile, just 19% of agency and production company employed marketers used AI daily, with only 11% of marketers working for established brands reporting daily AI usage for content creation.

As for the type of impact that AI is having on various aspects of marketing work, 83% of the people that responded to this survey stated that it had a positive effect on their overall productivity levels. 62% said that profitability saw some positive momentum, with 59% saying that it positively impacted their creativity.

In spite of the fact that this is the case, many survey respondents were of the opinion that AI brought a lot of bad side effects as well. For example, 32% said that it had a negative impact on their self esteem, with 25% saying that it negatively influenced the level of recognition that they received for the work that they were doing as well. It will be interesting to see how the trend changes from this point onwards.




Comments

Popular posts from this blog

Is Google Sunsetting Gmail In 2024? New Hoax Leaves Users Confused

  Rumors are going strong on social media about Google’s journey with Gmail coming to an end. And that too as early as this year. If you paid witness to such a shocking hoax that’s fast spreading online too then we can confirm that it’s not true by any means. The Android maker is addressing the need for users to calm down after the hoax emphasizing the company’s goodbye to Gmail. Many versions of this hoax can be found online  on the Twitter (X) app . But Google has rest assured everyone to take it easy and that it’s not going anywhere. However, a clause also mentions how users would now be defaulted to new views on Gmail. So other than those cases where you had specifically requested for the basic HTML version, nothing is going to change. The search engine giant  just made  updates to its respective  support page  too instead of this hoax and how it will now change to Standard display after the issuance of a deadline date. Reports by users on tech outlet...

Microsoft Windows 11 Rolls Out Commercial Ads For Copilot AI Assistant

  Software giant Microsoft just confirmed how it was rolling out ads for its much-talked-about Copilot AI Assistant. For those who might not be aware, the famous initiative is called Copilot Pro and gives rise to a series of extra perks as well as enhancements. This includes the likes of more access to GPT-4 Turbo, customized GPTs, and the integration of Office into the rollout too. Now, there are discussions about how there seems to be a new upgrade as this makeshift change of ads being launched on the AI tool takes center stage. Critics claim the tech giant is really pushing the pedal on this endeavor and that means we’re soon to see more revenue getting generated through this means as it arrives to Windows 11 very soon. The tech giant wishes to make sure each Windows 11 user is well aware of how Copilot Pro works so it’s all decided from the start how ads would be rolled out across the Settings tab of the app as well as the Home Page. Photos:  PhantomOcean3/X This also mean...

YouTube Is Testing A New Means To Prevent Ad Skipping And It Involves Hiding The ‘Skip’ Button

  Video streaming giant YouTube is working on a new way to ensure users see ads and don’t skip them. This includes hiding the ‘Skip’ button option. The free viewing experience that users have been benefiting from, thanks to the Skip button, could soon be disguised from user view. But if you’ve really got a problem with ads, the app is giving you the chance to pay extra and subscribe to Premium. Google says ad monetization is one of the chief ways it makes money and helps creators get their rightful share. Hence, features like ad blockers have already made it hard for websites on the search engine to benefit and now the skip button is also hindering its monetization potential. We can see this as a smart tactic to push marketing of its premium tier. Remember, so many viewers are complaining about how ad segments keep getting longer by the day. And if you can’t skip them, it just adds to a not-so-pleasurable experience. The app has been very vocal about the ongoing debate against free...